Happy national breakfast day!

national breakfast day at StarbucksThe event is McDonald’s, but for some reason branches in Baguio have not reached out to their customers earlier and openly hence the poor turn out. I got irritated when the crew who approached me trying to “sell” the PHP49 coupon of hash browns and coffee(?) couldn’t explain to me the mechanics well. I don’t get this grumpy easily but having fasted the night before and having let out blood first thing that morning probably had messed up my body chemistry. So I gave him back the coupons and told him and the cashier I bloody want BREAKFAST not a hash brown or a muffin. Somehow that got everybody behind the counter laughing – perhaps the way I spoke – which eased my conscience a bit.

Then afterward I had dessert at Starbucks, for the reason that McDo doesn’t have hot chocolate. So yeah- my side of the story on such a day. McDonalds (franchise owners) has to step up standardization of customers’ brand experience across the country. Staying true to it’s advertisements, the same level of quality in service and products regardless of location, in Jolo or in Makati City, should be in place.

I’ve been inside plenty of branches across the country and my experience of the brand in each was far from standard. Such impacts on the overall brand quality. The question in the mind of the customer is, what makes this or that branch stand out from the rest? if there are branches that meet the McDonalds standards, how come it’s not happening in all?

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