National Book Store is one local brand and company the Philippines can be proud of. It continues to deliver on its promise and that’s the single most important yardstick consumers measure a business by.
At the SM Baguio City branch, the store welcomes children, their parents and guardians to read together in their reading corner. This program and service is for children to learn to love reading and become readers. And reading is best achieved quickly when done in community, that is, with other like-minded children and parents, and when exposed to varied literature, not just textbooks. Plus, because the place is filled with books in all colour and illustration, young minds are attracted, initially through sight which spurs imagination which children are naturally equipped with.